The first franchise location opened in Cambridge, Minnesota later that year. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales. Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002. They developed the idea for Anytime Fitness after surveying the expectations that long-term members of large gyms had for their fitness clubs. During their ownership of Southview Athletic Club, they worked for a consulting firm focused on improving under-performing athletic clubs across the United States. During their ownership of the club, its membership rose from 500 to 4000. In 1995, they jointly purchased and ran Southview Athletic Club for seven years. Anytime Fitness connects with the health and fitness community online via Facebook, Twitter, YouTube, and Anytime Health.Anytime Fitness co-founders Chuck Runyon and Dave MortensenĬhuck Runyon, Dave Mortensen, and Jeff Klinger first met in the early 1990s while working for a fitness club in St. Open 24 hours a day, 365 days a year, state-of-the-art security and surveillance systems ensure member safety even during unstaffed hours. Members also receive premium access to Anytime Health, an online system that allows members to track their workouts, participate in discussion forums and monitor their nutrition.įounded in 2002, Anytime Fitness is now the fastest-growing fitness club franchise in the world, with more than 1,400 clubs currently open in North America, Mexico, Australia, New Zealand, Japan, and India – and coming soon to Latin America, the United Kingdom, Ireland, Benelux, Poland, and the Middle East. Anytime Fitness offers 24-hour tanning and membership reciprocity among its clubs, which allows members to use any of the 1,400 clubs around the world. Private showers and dressing areas are available at each club. Most of the treadmills and bikes feature personalized viewing screens.
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Once inside, members have full use of state-of-the-art strength training and cardiovascular equipment. Members use security-access keys to enter the club. With 24/7 access, Anytime Fitness offers a convenient and affordable alternative for today's hectic, on-the-go lifestyles. "The new look has generated dozens of new members and renewals, and a 51% increase in personal training revenue." Click the following link for a dramatic before and after comparison. "The impact has been immediate," says Vince. Members have responded extremely favorably to the revitalized facility. (View sample)Īnytime Fitness in Apple Valley, MN was the first club in the country to get a "Fabiano facelift." Club owners, Vince and Theresa Gibbs chose the Earth scheme - a warm yet energetic design that matched the personality of their members. Graphic Wall – Facing workout area, displays graphic and features member information. Cultured stone can be chosen as an upgrade. Logo Wall – Displays the "Anytime Fitness" logo and a shelving unit for retail sales. Inspiration Wall – A chalkboard paint or dry erase wall to be used by members in defining goals and/or noting achievement. In addition to these new design schemes, three walls are now required in each club: Large color areas with dramatic contrast to provide energy. Classic – A new take on the gyms of yesteryear.Fusion – Simple, stylish, and sophisticated with a modern palette that creates subtle emotion.Earth- Color and tone derived from natural texture and light, evoking feelings of equanimity.The club re-design adds three distinct schemes to the franchises' current design portfolio:
"Our goal was to help re-energize and evolve the workout areas by incorporating a warm yet energetic color palette while offering a functionally systematic design layout in the clubs," says Rudy Fabiano, Design Director at Fabiano Designs. The 4,200-square foot gym floor has been re-organized to provide a more structured space, allowing key workout areas to be more visibly defined. The traditional Anytime Fitness purple color will maintain a presence in clubs, but it will be complemented by softer and more natural tones. "It's also an example of how we're constantly striving to improve the member experience every way we can." "The remodeling effort is the next evolution in our club style," says Chuck Runyon, co-founder and CEO of Anytime Fitness. 4 /PRNewswire/ - In pursuit of the optimal workout environment for its nearly one million members, Anytime Fitness, the world's largest co-ed fitness chain has enlisted the award-winning talents of Fabiano Designs, a New Jersey based design firm, to give its clubs a fresh, new look and feel.
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